Clever way to get people to eat, drink and shop in gilded Beverly Hills
They're calling it BOLD (Beverly Hills Open Later Days). And it sure it. A clever campaign that sounds pretty much like a way to give people plenty of time to spend more. But the Beverly Hills Conference & Visitors Bureau, who lunched the campaign, is also throwing in a few freebies.
The project was kicked-off by mayor at a reception at the Luxe Rodeo Hotel. Bosse said, "We're thrilled to announce this initiative as it reflects the best of today and signals the start of a new era for the city. The exciting vibe, energy, and charisma will make visitors want to come during the day and stay through the night. We are luxury, elegance and community, and we are BOLD!"
|Photo by Patti|